What kind of media institution may distribute my
product?
Bauer Media Group
Background Information
Bauer Media Group is a large European-based media company,
headquartered in Hamburg, Germany that manages a portfolio of more than 600
magazines, over 400 digital products and 50 radio and TV stations around the
world.
What they do
Bauer
Media UK reaches over 22 million UK consumers every week through a portfolio of
world-class, multi-platform media and entertainment brands including heat,
Kiss, Grazia, Empire, Magic and Absolute Radio. It creates and curates
entertaining media content that audiences love whenever, wherever and however
they want through a multi-channel strategy and a focus on product excellence
and audience insight.
Magazines they
own and distribute
MOJO- Bauer
media took over this brand in 2008 from Emap. MOJO was first published in 1993.
It is dispersed in the UK selling over 79,000 copies annually.
Q magazine- a
rock magazine first launched in 1986 it has been stated by Bauer Media that Q
magazine is the best actively selling music magazine in the UK.
Kerrang- this
magazine is a well-known rock/heavy metal magazine, as well as being a magazine
it’s also a radio station and a TV music channel.
All three of
these massive magazines have became a success in the UK market, one big reason
for this is how well Bauer Media distributes these magazines ensuring the majority
of the UK have heard of these magazines.
Why they could
distribute my magazine
Bauer media
are very successful and own some very big magazine names however they do not
own a rap magazine. Some would argue that the rap genre is a niche market
however I believe rap magazines just need to be distributed more effectively
and I believe Bauer can do this as there distribution
channels across the UK are very good and effective and they own radio stations
that millions of people listen to in the UK. My magazine is something different
in comparison to other rap magazines out there and I think rap magazines target
more of an American market, however I think my magazine targets the UK market
as my magazine targets young talent and rap icons in one magazine including
fresh talent from the UK therefore I believe my magazine could become more successful
than any other rap magazine if distributed correctly.
My magazine
could be distributed in many ways It could be advertised/featured on one of
there radio stations, also it could be advertised within issues of other
popular magazines they own. Furthermore it could be sold in most general
stores/supermarkets and could be subscribed to online and sent out to peoples
houses, if these methods were carried out successfully by Bauer media my
magazine could in result become very successful making money not only for me
but for Bauer also. Also I think a good way to distribute my magazine is too
make it available to buy and read online and for it also to be available on
things such as tablets and ‘eBook’ and ‘Kindles’ Making it available in every
way possible.
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