Evaluation question 6

Evaluation question 5

 The image you see above is the last piece of written audience feedback I have received. This feedback was targeting mistakes in my magazine and just giving me general feedback on my finished product. They spotted a few errors, which I corrected, and then they gave some good feedback on things such as the colour scheme.

This feedback was very good as I could see the obvious strengths of my magazine in my target audience’s opinion. Also it ensure no mistakes were left in my final finished product.

Also I held another focus group to gain some more knowledge on what my target audience thinks of my finished product they gave the following responses to these questions:

What draws your attention to the product?

·     - Original title

·      -Colour scheme

·     - Big rap names (drake, Eminem)

How do you know the genre?

·     -The title contains ‘Rap’ in it making it apparent

·      -The names mentioned on the front cover all rappers

·       -The costume of the front page model

Strengths of the product?

·      -Original stand out masthead

·      -Stand out colour scheme

·      -Well set out

·      -Stand out front page (model, fonts)

Would you purchase the product why?

·      -Yes as it’s a rap magazine with appealing rap content

·      -It’s an overall good magazine with a good price, yes I would buy it

·      -No as it doesn’t contain enough content.

·      -No as it is more of a hip hop genre than rap.

How would you improve the product?

·      -Add more content, fill the blank space

·      -Use more colours within the magazine

·      -Better quality images

I am comparing my magazine to this issue of VIBE. The pose Eminem is using in the VIBE magazine is one I decided to use in my own magazine however my model has a slight smile and shows more of his legs, the reason for the smile is too show the magazine isn’t as serious and is more relaxed and appeals to a younger audience, showing more of the legs shows more of the fashion of the younger rappers which will also appeal to my target audience, the VIBE magazine targets Rap and rap only, however my magazine leans towards the hip hop genre also as this is becoming very popular with my target audience they like a balance of hip hop and rap.

Also I have noticed that the size difference in the two mastheads is apparent however I have had positive feedback on my masthead from most people and no one has challenged this from my target audience which makes me think its not an issue.

Another difference from my magazine and VIBE is that VIBE uses darker colours such as black and grey which may not attract the audience, whereas my magazine has a colour scheme of blue, yellow and white which are quite positive, bright colours which is more likely to attract my audience however VIBE magazine will still gain more customers as they have an iconic rapper on the front cover.

From past audience feedback when I was making my magazine  I changed a lot of things which my audience suggested such as the whole colour scheme, the type of front cover image and the image positioning on my contents page this feedback and the changes made have meant my finished product is now of a much higher standard and appeals more to my target audience.

Evaluation question 4

Evaluation question 3

What kind of media institution may distribute my product?

Bauer Media Group

Background Information

Bauer Media Group is a large European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world.

CEO: Yvonne Bauer 



Headquarters: Hamburg, Germany


Founded: 1875

What they do

Bauer Media UK reaches over 22 million UK consumers every week through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight.

Magazines they own and distribute

MOJO- Bauer media took over this brand in 2008 from Emap. MOJO was first published in 1993. It is dispersed in the UK selling over 79,000 copies annually.

Q magazine- a rock magazine first launched in 1986 it has been stated by Bauer Media that Q magazine is the best actively selling music magazine in the UK.

Kerrang- this magazine is a well-known rock/heavy metal magazine, as well as being a magazine it’s also a radio station and a TV music channel.

All three of these massive magazines have became a success in the UK market, one big reason for this is how well Bauer Media distributes these magazines ensuring the majority of the UK have heard of these magazines.

Why they could distribute my magazine

Bauer media are very successful and own some very big magazine names however they do not own a rap magazine. Some would argue that the rap genre is a niche market however I believe rap magazines just need to be distributed more effectively and I believe Bauer can do this as there distribution channels across the UK are very good and effective and they own radio stations that millions of people listen to in the UK. My magazine is something different in comparison to other rap magazines out there and I think rap magazines target more of an American market, however I think my magazine targets the UK market as my magazine targets young talent and rap icons in one magazine including fresh talent from the UK therefore I believe my magazine could become more successful than any other rap magazine if distributed correctly.

My magazine could be distributed in many ways It could be advertised/featured on one of there radio stations, also it could be advertised within issues of other popular magazines they own. Furthermore it could be sold in most general stores/supermarkets and could be subscribed to online and sent out to peoples houses, if these methods were carried out successfully by Bauer media my magazine could in result become very successful making money not only for me but for Bauer also. Also I think a good way to distribute my magazine is too make it available to buy and read online and for it also to be available on things such as tablets and ‘eBook’ and ‘Kindles’ Making it available in every way possible.